EST · 2026 · MADRID · AVAILABLE NOW

Spending isn't
shameful. Wearing
the thing
is.

Wears tracks the cost-per-wear of every piece in your closet. The more you wear it, the cheaper it gets. Free to download. No bank connection required.

Free for up to 20 pieces
No ads. No tracking.

① · CHARTER · PERKS

A seat at the founders' table.

PERK · 01PAY $0

Lifetime Premium

Pay $0, ever. While the rest of the world pays $29/year, you compound the savings.

PERK · 02PAY $0

Founders' badge

A ★ on your profile. Shareholder #1–5,000. Visible on every share card you post.

PERK · 032 WEEKS

Early access

You get the app two weeks before it hits the App Store. No waitlist on launch day — you are the launch.

② · LEDGER

Your closet, booked like a portfolio.

Every piece becomes a line item — cost basis, wear count, per-wear price. Print the quarterly statement and frame it.

  • Cost basis$4,512
  • Maintenance+$54
  • Depreciation−$340
  • Net worn value$4,226
  • Blended CPW$3.74
Receipt ledger screen
③ · SHOULD I BUY?

Pre-purchase math. Settle the want before it owns you.

Project how many times you'd actually wear it — the slider gives you the CPW before you swipe, plus a verdict: BUY, STRETCH, WAIT, or SKIP.

  • VerdictBUY
  • Projected CPW$5.28
  • Breakeven8 months
Should I Buy calculator
④ · CALENDAR

Every dressed day, mapped.

A heatmap of every day you got dressed — streaks, peak weeks, and the patterns you didn't know you had.

  • Days dressed283 / 365
  • Longest streak23 days
  • Peak weekSep 38
Outfit calendar heatmap
⑦ · COMMON · QUESTIONS

The fine print.

Start tracking today.
The math compounds.

7-DAY FREE TRIAL · NO CREDIT CARD · FREE FOR UP TO 20 PIECES